Need help | gb530 | purdue university global

  

 Please complete the assignment using this information.  I have attached the assignment.

3.6 Marketing Research

  • What type(s) of marketing research to you think will work best to get you the information you need to make informed decisions?
  • How will you evaluate whether the research is providing you with the results you need?
  • Will you conduct the research yourself, or hire an outside firm? Explain why.

Note: Do not forget that you need research to determine if you reached your Objectives in 3.2.

4.0  FINANCIALS  

TIP: Refer to Sample BEMP “Sample Marketing Plan” in Course Documents for assistance. The Financials Section contains some good examples for you to follow. Also refer to your sample marketing plan at the end of Chapter 2.  

4.1 Break-Even Analysis  

  • Explain when you will break even.
  • Include a break-even table/chart.
  • Explain the break-even table/chart.

4.2   Sales Forecast

  • Include your sales forecast for the first year by month.
  • For the second and third years, include your forecasts by quarter.
  • Identify the risks you face.
  • Identify the most important components of sales performance.
  • Keep your chart(s) relatively simple and reduce the total number of categories so that your investors can quickly discern the information. Again, refer to the Sample Marketing Plan in Course Documents for assistance on this section.

4.3   Expense Forecast

List your expenses for the following items for the next 3 years:

  • Website
  • Advertising
  • Printed Material
  • Development of retail channel
  • Other (list)

5.0 Controls  

  • How will you monitor expenses/revenue?  
  • Identify what methods/reports and how often.  
  • How will you assess marketing effectiveness?  
  • How will you assess changes in the market environment?  

5.2 Marketing Organization  

  • Roles and Relationships in Your Marketing Functions (who will be responsible and who will implement this Brand Extension Marketing Plan?).  

5.3 Contingency Planning  

  • Identify risks  
  • How you will monitor risks  
  • How you will adapt to adversity  

TIPS

  • Be sure to review the Competency Assessment Checklist Rubric in order to understand the criteria on which you will be evaluated.
  • The guide you should use for all Marketing Plan Assignments is in Course Documents.
  • The Kotler & Keller text is extremely helpful to you when completing your Assignments. Be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text.

Minimum Submission Requirements

  • This Assessment should be a Microsoft® Word® (minimum 3900 words) document, in addition to the title and reference pages.
  • Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
  • Your paper must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.
  • Your paper should provide a clearly established and sustained viewpoint and purpose.
  • Your writing should be well ordered, logical and unified, as well as original and insightful.
  • A separate page at the end of your research paper should contain a list of references, in APA format. Use your textbook, the Library, and the internet for research.
  • Be sure to cite both in-text and reference list citations were appropriate and reference all sources.  Your sources and content should follow proper APA citation style. Review APA formatting and style resources found in the Writing Center accessed through the Academic Success Center within the Academic Tools area. (It should include a cover sheet, paper is double spaced, in Times New Roman 12-point font, correct citations, Standard English with no spelling or punctuation errors, and correct references at the bottom of the last page.)







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10