2 | Marketing homework help

1.Article Analysis – Customer Service Plan

 Successful organizations take the time to plan for successful customer service. Parts of this plan include:

  1. Identifying the organization’s culture
  2. Customer characteristics
  3. Consumption behavior

This plan can then be used to develop and monitor strategies for business success and customer loyalty This article analysis requires you to find an article related to the customer service plan. You need to find examples of how an organization is addressing a part of the plan (noted above) toward their strategy of success. Identify what problems are being solved and negotiated in business and then apply this information to your own personal world.


Part I:

Locate an online article (links can be found in the Additional Resources section of the eText area) which provides an example of the importance of the customer plan in action in business today. The article may directly mention the business plan, or you may find a company using parts of this plan to make decisions on strategy. Briefly summarize the article, using the textbook to support the information given.

Part II:

The second part of the paper is your opinion and thoughts about what you learned in Part I. Include the following:

  1. Examine how that part of the plan is affecting or could affect how the organization provides service.
  2. Describe how this plan incorporates ways to build customer loyalty.
  3. Incorporate your own experiences and relate them to information from the textbook that helps to support your thoughts and opinion.

Note: If you do not include your opinion, the paper WILL NOT be graded.

The paper should be 1-2 pages in length, double spaced with a font size not larger than 12 point, New Times Roman. Correct APA formatting is required, including proper references and in-text citations.

2.Customer Service Plan – Company Description & Evaluation 

The work you do throughout the course culminates into a Customer Service Plan. This plan incorporates the following:

Module 2: Company Description & Evaluation
Module 3: Examine Customer Service & Quality
Module 4: Examine Customer Service Practices in the Twenty-First Century
Module 5: Company Analysis


Part I: Your Organization

Write a brief (150-200 words) summary about the organization you plan to focus on throughout the course. What service/product is sold to whom and for what?

Then, describe the following aspects of your chosen organization:

1. Problem-Solving Process
Think of a recent issue that you have been made aware of. Detail how that problem was solved using the problem-solving model steps detailed in the text:

1. Identify the problem(s).
2. Understand the problem’s unique characteristics.
3. Define solution requirements – be specific about company policies in place.
4. Identify possible solutions.
5. Select the best solution.
6. Implement the best solution. 
7. Observe and evaluate the solution’s impact.

2. Culture
Describe the culture in your organization. How does this culture contribute to the customer service provided to customers?

3. Customer Base
Describe your customer. What are their consumption practices? Payment practices? What are their expectations? How does your company support differences in consumers?

4. Empowerment
How are employees empowered at your organization? Examples of empowerment? How are customers empowered?

5. Co-Production
Describe the existence of co-production practices in your business. Does it depend on the situation? Provide an example of its use/non-use.

6. Negotiation
Are there procedures in effect that allow for negotiation?

Part II: Evaluate

Evaluate the effectiveness of each point described above.

  1. How does your problem-solving process and your systems of empowerment relate to your customer base?
  2. How would you describe the relationship representatives of your company have with your customers? Why?

The paper should be 1-2 pages in length, double spaced with a font size not larger than 12 point, New Times Roman. Correct APA formatting is required, including proper references and in-text citations. 

3.Business Plan Part 1


Throughout this course, you will complete several assignments that will contribute to the development of a business plan for an organization. Putting together a business plan for an organization will not only help you solidify what you know about business, it will also help you protect what you create or innovate. The business plan is a written description of your business’s future, a plan that tells what you plan to do and how you plan to do it.


This is the outline for your business plan, which will help you clarify the purpose and direction of your business.

  1. Download and use AssignmentTemplate_BusinessPlanPart1.docx to complete the assignment.
  2. Follow the instructions inside the template file.
  3. Retain the template headings and subheadings.
  4. Delete all template instructions and help hints. 

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