Entreprenurship | Marketing homework help

3000 word report. Students should do this assessment with a partner

Purpose: To allow students to apply communication, creativity and team work to a practical real world situation. This assessment relates to Learning Outcomes a, b and d.

Value: 30%

Due Date: Pair formation Week 4 in class.

Approval for product / service – week 6 in class. Report due Week 10 – 5.00pm Monday of Week 10

Submission: As this is a paired assessment, pairs need to nominate which of them will upload the report to Moodle. ONLY one (1) student from each pair is to upload to Turnitin. This is to avoid a 99% similarity situation

Topic: An Entrepreneurial Venture – an original entrepreneurial venture that will appeal to a venture capitalist or financier.

Task Details: The specific industry(ies) pairs may use as the basis for their venture will be listed in Moodle.

Pairs are to develop an entrepreneurial product or service that could be commercialised. Examples of possible products or services will be discussed in class in week 5. The product or service should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this.

Pairs need to prepare a proposal for their entrepreneurial venture as if seeking funding from a bank or Venture Capital source.

Pairs should be formed by Week 4, and a decision as to the product or service considered should be given to the tutor no later than the end of tutorial in Week 6 for approval.

Research Requirements

As with any business proposal, any ideas, proposals etc. need to be based on supporting evidence. As this is a commercialisation proposal, pairs need to use a range of appropriate sources (minimum eight (8) appropriate sources) to support their proposal – these sources are expected to be a combination of academic theory sources and other statistical fact or trend sources – the latter may be government papers, newspaper articles, research reports or other relevant sources. Pairs need to consider carefully the validity of the source and use the information appropriately.


Students should present this idea/venture in a 3000 word report containing:

1) A Title Page (consider the design – it needs to look attractive and professional)

2) Table of Contents

3) Background (to the idea)

4) Mission

5) Product (Service) offering

6) Market analysis

a) Industry analysis

b) Competition

7) Primary Target market

8) Marketing

a) Product (probably similar to section 3 above – additional detail where necessary)

b) Pricing

c) Distribution

d) Promotion

9) Critical risks

10) Financial analysis

11) Reference list identifying all sources used – these should also be found in the body of the report where used and referenced using Harvard (Anglia version) referencing.


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