Discussion moment of truth | Marketing homework help

 Using external sources/research, define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when you experienced each type of MOT, and then reflect and share what you learned about marketing from your MOT experience. Include a discussion about how you, as a marketer, can use this experience to create a meaningful MOT for your customer. 

 How does intangibility, inseparability, variability, and perishability impact the development and execution of marketing plans? Cite specific examples from your personal or professional experience. Explain your observations in detail. 

 

Week 5.3 Discussion

The following discussion forum involves access (no sign-in required) to the ArcGIS Story Map simulation, “Birds of a Feather”, located here.

The proverb “Birds of a feather flock together” describes how those of similar taste congregate in groups. We live in neighborhoods in which we share similarities with our neighbors but do we shop at the same places and for the same reasons based on similarities? When we look at markets like the San Francisco Bay Area there are many differences between individual customers, groups of customers and their neighbors. These variations can be explained by location and how it impacts shopping patterns and behaviors. Here we explore what factors are really important to customer activity and store performance.

Open the application to scroll through the pages.https://esribizteam.maps.arcgis.com/apps/MapJournal/index.html?appid=d40acb0db1c745d986cf3738774ee06aRead the text boxes to learn more about the data provided in the app. Think about what the maps tell us and why the information they provide is significant. Next, look at the Customer Spend map, what does the map tell you about customer spending in the Bay Area? Next, look at the map associated with Purpose Dictates Purchase. Is there a correlation between the customer spend rate and the location of the stores? Which Ps, in the marketing mix, do these two maps illustrate? What draws you to this conclusion?

Comment on what marketers can do with the data derived from these GIS application maps. How would you use this data to inform the social media strategy of your marketing plan? How can this data help inform what social media strategies would work best in your marketing plan?







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10