Lululemon’s case study | Marketing homework help

Need paper done by Sat, extra infor for reasearch on paper/attached class assistment

Germano, Sara (June 1, 2016). Lululemon Founder Chip Wilson Criticizes Company’s Management. Wall Street Journal. 

Helliker, K.  (2010).  Lululemon Grows Fast on a Slim Budget.  Retrieved from:  http://www.wsj.com/articles/SB10001424052748703960004575481890366935552

 

King, C., Kapner, S. (2013).  Lululemon Founder Puts Quality Issues on Customers.  Retrieved from:  http://blogs.wsj.com/canadarealtime/2013/11/07/lululemon-founder-puts-quality-issues-on-customers

 

Lululemon Athletica Inc. 2015 (or most recent annual company filing 10-K with the U.S. Securities & Exchange Commission; www.sec.gov or see the Investor Relations section of the company’s website.

 

lululemon athletica: our company history.  (2015).  Retrieved from:  http://info.lululemon.com/about/history

 

 

 

lululemon athletica: who is lululemon athletica.  (2015).  Retrieved from:  http://info.lululemon.com/about/

 

 

 

Mattioli, D., Jones, K., (2013).  Lululemon Yoga Pants Pulled From Stores for ‘Sheerness’.  Retrieved from:  http://www.wsj.com/articles/SB10001424127887323415304578368911367151242

 

 

 

Ng, S. (2013).  CEO Bows Out at Lululemon. Retrieved from:  http://www.wsj.com/articles/SB10001424127887324634304578537712064607592

 

Pearson, Bryan. (April 23, 2015). Lululemon’s ABC’s of Marketing: Keeping the Family Jewels Safe. Forbes.
 

 

Rupp, L. (2015).  Lululemon Redefines the ABCs With Anatomy-Friendly Pants for Men.  Retrieved from:  http://www.bloomberg.com/news/articles/2015-03-26/lululemon-redefines-the-abcs-with-anatomy-friendly-pants-for-men
 

 

Soni, P. (2014).  Why A New Product Approach Is Vital For Lululemon.http://marketrealist.com/2014/12/new-product-approach-vital-lululemon/

 

 

 

 







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