Lululemon’s case study | Marketing homework help

Need paper done by Sat, extra infor for reasearch on paper/attached class assistment

Germano, Sara (June 1, 2016). Lululemon Founder Chip Wilson Criticizes Company’s Management. Wall Street Journal. 

Helliker, K.  (2010).  Lululemon Grows Fast on a Slim Budget.  Retrieved from:


King, C., Kapner, S. (2013).  Lululemon Founder Puts Quality Issues on Customers.  Retrieved from:


Lululemon Athletica Inc. 2015 (or most recent annual company filing 10-K with the U.S. Securities & Exchange Commission; or see the Investor Relations section of the company’s website.


lululemon athletica: our company history.  (2015).  Retrieved from:




lululemon athletica: who is lululemon athletica.  (2015).  Retrieved from:




Mattioli, D., Jones, K., (2013).  Lululemon Yoga Pants Pulled From Stores for ‘Sheerness’.  Retrieved from:




Ng, S. (2013).  CEO Bows Out at Lululemon. Retrieved from:


Pearson, Bryan. (April 23, 2015). Lululemon’s ABC’s of Marketing: Keeping the Family Jewels Safe. Forbes.


Rupp, L. (2015).  Lululemon Redefines the ABCs With Anatomy-Friendly Pants for Men.  Retrieved from:


Soni, P. (2014).  Why A New Product Approach Is Vital For Lululemon.





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