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Module 2 – SLPPROMOTION, INFLUENCERS AND ETHICSAssignment Overview
Ethics and Social Responsibility
When huge corporations or their leaders have ethical lapses, they often become worldwide headlines. Some companies survive the negative publicity, but others do not recover. On the other hand, when organizations do the right thing or give back to communities, they may not receive as much coverage. Let us consider Corporate Social Responsibility (CSR) as a part of our marketing toolbox.
Session Long Project 2 Resources
The Influence of Advertising (2021)Managing a Socially Responsible Business (2021)Trends in Ethics and Corporate Social Responsibility (2021)Corporate Social Responsibility (CSR) (2021)Ethical and Legal Issues in Entrepreneurship (2020)Corporate Social Responsibility and Social Entrepreneurship (2020)Emerging Trends in Ethics, CSR, and Compliance (2020)
SLP Assignment Expectations
Writing an Online Article
Research a company that is doing good things for the community, a cause, a group, or the environment. Write a 300- to 350-word article that communicates how this company/organization is giving back and being socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company.
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