International business paper | Marketing homework help

Choose a country and a product / service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for the chosen country. 

For example, you can choose to market an automobile from the United States into a foreign country or can choose to market an automobile into the United States that is not currently available here. 

International students are especially encouraged to find products / services that they’ve been accustomed to or enjoyed (a favorite type of food product) here in the United States and wish to “export” to their home country.

Cultural Analysis: The data suggested in a cultural analysis includes information that helps the marketer make market-planning decisions.  However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country.  This cultural analysis is composed of two parts: information on the cultural makeup of the country and the economic analysis of the country.  I would be impressed if you invoked the Twenty-Contrasting Cultural Factors for economic success.

The information in this analysis must be more than a collection of facts.  In preparing this material, you should attempt to interpret the meaning of cultural information. 

Your analysis should attempt to deal with each of these areas.

I.          Introduction

II.        The Product

A.    Evaluate the product as an innovation as it is perceived by the intended market.

                       1.   Relative advantage

                       2.   Compatibility

                       3.   Complexity

                       4.   Trialability

                       5.   Observability

B    Major problems and resistance to product acceptance based on the preceding evaluation

III.       The Market

            A.   Describe the market(s) in which the product is to be sold

1.   Geographical region(s)

                        2.   Forms of transportation and communication available in that (those) region(s)

                        3.   Consumer buying habits

                              a.   Product-use patterns

                              b.   Product feature preferences

                              c.   Shopping habits

                        4.   Distribution of the product

                              a.   typical retail outlets

                              b.   Product sales by other middlemen

                        5.    Advertising and promotion

                              a.   Advertising media usually used to reach your target market(s)

                              b.   Sales promotions customarily used (sampling, coupons, etc.)

                        6.     Pricing strategy

                              a.   Customary markup

                              b.   Types of discounts available

            B.   Compare and contrast your product and the competition’s product(s).

                        1.   Competitor’s product(s)  

      a.   Brand name                                                                                                    

      b.   Features

                              c.   Package

                        2.   Competitor’s prices

                        3.   Competitor’s promotion and advertising methods

                        4.   Competitor’s distribution channels

            C.    Market size

                        1.   Estimated industry sales for the planning year

                        2.   Estimated sales for your company for the planning Year                      

            D.    Government participation in the marketplace

                        1.    Agencies that can help you.

                        2.    Regulations you must follow

IV.       Executive Summary

Based on your analysis of the market, briefly summarize (two-page maximum) the major problems and opportunities requiring attention in your marketing mix, and place the summary at the front of the report

V.        Sources of information


1. Must be six pages in length, and formatted per APA style

2. Must document all sources in APA style.

3. Times New Roman, 12 Font, Double Spaced

4. Include title page

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10