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Case Assignments – Instruction

Follow these guidelines for case assignments for module 1, 2, and 3.

This case assignment provides an opportunity to improve your analytical skills. Before you begin, make sure youâve studied the materials in the assigned chapters thoroughly because you need to apply those concepts to your case analysis. Your assignment should include the following:

  • a. Title page
  • b. A table of content
  • c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
  • d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization and a friendlier reading.

This is an open book assignment. Be sure that your analysis reflects the application of your knowledge of the assigned readings and any additional sources that you find necessary.

Read Case # 5 (in your textbook), “Panera Bread Company in 2015: What to Do to Rejuvenate the Company’s Growth?” and perform the following analysis:

  1. What are the chief elements of Panera Bread’s strategy? (25 pts)
  2. Perform a SWOT analysis for Panera Bread. Does the company has any core competencies or distinctive competencies? (25 pts)
  3. Perform financial/performance analysis of the company based on the data in the case for 2009-2014 period. (30 pts)
  4. What strategic issues or problems does Panera Bread management need to address? ? What are your recommendations to address those issues/problems to top management? (20 pts)

Chapters 4 and 5 of your text provide detailed discussion of topics/tools that you would need to know in order to complete this assignment. Also, Appendix on pages 228-229 is useful to address question #3.Save your work in Word (.doc). Upload and submit it via the link before deadline (11:00 p.m. Saturday of week 2 of the module.)

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